Ruth's Chris Alberta

Ruth's Chris Alberta

A custom multi-location restaurant website platform for Ruth's Chris.

Ruth's Chris Alberta has locations in both Calgary & Edmonton. They needed an effective way for their communications team to manage website content for both locations, while at the same time making sure the sites were unique to each city (to reduce visitor confusion & improve search engine optimization).

In addition to editable menu content, reservations, and restaurant events - Ruth's Chris also has a large private dining program - which is an important revenue generator for the business. We added functionality for their events team to manage private dining content, while keeping all the content easy to access and move through.

The results have been outstanding. Since launch we've seen site traffic double, and more importantly, the time each user spends on the site has tripled.

The design

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