In memory of Alec Bracegirdle

Alec Bracegirdle

September 1st, 2016

Alec Bracegirdle was a member of a very close knit group of people at Solid. His title may have been ‘intern’ or ‘mentee’ when asked to quickly define what he did, but our company has never believed in labels, you are either in or out. You are ‘Solid’, or you are not.

I can honestly say that Alec embodied every dream and imagining of what Heath and I thought our company might one day become, and more importantly he defines the calibre of person we wanted to attract.

Alec was whip-smart, he had a massive amount of emotional intelligence, sometimes more, I think, than even he wanted. Alec was considerate, and he was obsessed with being the best version of himself possible.

Often, we define people in the workplace by how hard they work, or how much they work. That is all bullshit. A great person, great team member, or great contributor is defined by how they carry themselves through life, how they meet challenges, how they celebrate in success, and overcome adversity when they fail.

Alec was fearless. There is nothing he wouldn’t try, nothing he wouldn’t do, and nothing he wasn’t interested in learning. He seems to have lived more in 20 years than I have managed to in 33.

During his time at Solid, he edited over 100 videos and worked directly with me on more than 20 video and photo shoots. He loved communicating with the clients that we work with, he loved the fact that we cared about every little detail of the work that we do at Solid.

In his brief time with us Alec worked with an impressive number of clients, including:

  • VMediSpa
  • Ruth’s Chris Steakhouse
  • Soffritto Oil & Vinegar Bar
  • Gwen Fox
  • Starbelly
  • Cibo
  • Lina’s Italian Market
  • Bonterra
  • Posto
  • clear float spa
  • Metalworks Canada
  • Base Pile & Anchor
  • Shortek
  • JayWest Country Homes
  • Smart Eating for Kids
  • White Rock Whale Watching Tours
  • FireZero Manufacturing & Apparel

On August 30, 2016 Alec was taken from his family, friends, and his team here at Solid. Alec was important to us, and important to where Solid was heading as a company. To say he will be missed is a gross understatement.

So close to this tragedy, it presently feels impossible to go on. But I know that Alec would want us to continue to turn Solid into everything I dreamed and confided in him, just as he confided his dreams in me.

Alec and I had a fantastic connection. I looked at him more like a kindred-spirit and a little brother more than someone who worked with me.

Please take a moment to leave your thoughts here, or Alec would probably prefer you go and have a cold beverage of your choosing, surrounded by people you love.

Michael Tighe
President, Solid Site