Our goal was simple: Create the best CrossFit website possible using everything we've learned about running a gym & maintaining a strong community.
We've been working with CrossFit AI for the past 4 years (they were one of our original clients). When we started their second redesign in 2013, we really wanted to push the envelope for both community engagement & lead generation for new members.
The results since launch have been phenomenal, with existing members spending more time on the site and engaging with with different content. In addition the new sales page has increased lead generation, while making key information more clear, leading to more excited & less confused new members.
Key site features
- Build on a robust custom template using WordPress
- Supports a daily workout (or WoD) post
- Events section for community events
- Success stories & feats to celebrate gym members
- Custom landing page system for online marketing
Designed for heavy mobile phone/tablet use
With just under 50% of site users on a mobile device, visitors to the CrossFit AI website are using their phones & tablets to book into classes and research the gym. The new mobile first design has improved page load time by 300% and greatly improved the user experience.